Nintendo of Canada Ltd. respects the privacy rights of our visitors and is committed to protecting the information we may collect about you online. To further this commitment, we have adopted a corporate wide Online Privacy Policy that guides how we collect, use, disclose, update and protect the information you provide online to Nintendo of Canada Ltd. and when we delete such information. Please read this Privacy Policy carefully before you use any of Nintendo of Canada Ltd.'s web sites. This Online Privacy Policy does not apply to information collected by Nintendo of Canada Ltd. other than through its web sites.

Visitors to Nintendo of Canada Ltd.'s web sites from outside of Canada are advised that Nintendo of Canada Ltd.'s Privacy Policy is intended to meet the laws and requirements of Canada, which may not necessarily be the same as the laws and regulations of your home country. Nintendo of Canada Ltd. recommends that you NOT provide personal information if you are not a resident of Canada. Any information that you provide to Nintendo of Canada Ltd. online will be treated in accordance with the laws and regulations of the province of British Columbia and the laws of Canada which may apply in British Columbia.

Nintendo of Canada Ltd. fully adheres to the standards, requirements and policies of the Entertainment Software Rating Board's Privacy Online Program (ESRB Privacy Online). ESRB Privacy Online is a third party seal provider whose mission is to protect consumers' online privacy and make the Internet a secure, reliable and private place to share information and conduct business. ESRB Privacy Online promotes and enforces established principles and guidelines for fair information practices that include requirements of full disclosure, notice, and informed consent.

All of Nintendo of Canada Ltd.'s web sites meet online information collection and use practices established by ESRB.

This Online Privacy Policy will inform you as to:
  • Which Web sites are covered by the privacy policy
  • What types of information (if any) may be collected from you and by what means
  • How such information may be used
  • The consequences (if any) if you choose not to provide personal information
  • Who (if anyone) is collecting your personal information
  • How this information may be used, including, who (if anyone) it might be shared with
  • How Nintendo of Canada Ltd. ensures data security, quality, and integrity
  • How you can confirm and, if necessary, change the personal information Nintendo of Canada Ltd. maintains
  • In what circumstances Nintendo of Canada Ltd. will delete personal information which it has collected
  • Where and how to ask questions or file complaints
Which Web sites are covered by the privacy policy At present, Nintendo of Canada Ltd. only operates the web site located at

Nintendo of Canada Ltd. may, however, from time to time add new sites that may or may not be listed above.

Please note that this Privacy Policy applies only to web sites maintained by Nintendo of Canada Ltd., and entities controlled by Nintendo of Canada Ltd., and does not apply to: (1) Nintendo of Canada Ltd.'s parent company Nintendo of America Inc.; (2) Nintendo of America Inc.'s parent company, Nintendo Co. Ltd.; or (3) Nintendo Co. Ltd.'s other international subsidiaries or distribution partners. This Privacy Policy also does not apply to web sites maintained by other companies or organizations to which we link.

When you click on a hyperlink displayed on our web site, you may be leaving Nintendo of Canada Ltd.'s web site and entering another web site for which this Online Privacy Policy does not apply. You may not be specifically informed of this fact although in most instances a new browser window will be opened when a hyperlink is redirecting you to a web site which we do not operate or control. This may not always be the case, however. Therefore, before providing any personal information which may be requested from you, you should first verify the Uniform Resource Locator (URL) or the hypertext transfer protocol (http) address displayed by your web browser to confirm whether or not you are still accessing a web site operated by Nintendo of Canada Ltd. If not, this Online Privacy Policy will not apply to your visit.

Furthermore, some e-mail addresses shown on our sites belong to other companies or organizations. Therefore, prior to sending your e-mail, you should always verify the hostname of the e-mail address (e.g., to determine the recipient of the e-mail. If the hostname is not, Nintendo of Canada Ltd. is not the recipient of the e-mail and this Online Privacy Policy will not apply to your e-mail and its contents.

You should carefully review the privacy statements or policies on any other site that you visit or wish to send e-mail to because those privacy statements or policies will apply to your visit and e-mail sent to that site and may be very different from Nintendo of Canada Ltd.'s Online Privacy Policy.Since the web sites operated by Nintendo of Canada Ltd. will sometimes redirect you to a web site operated by Nintendo of America Inc. and will sometimes provide you with e-mail addresses which are owned by Nintendo of America Inc., you should carefully review the privacy policy which Nintendo of America Inc. has adopted for its web sites. Nintendo of America Inc.'s Privacy Policy may be found at

As stated earlier, web sites operated by Nintendo of America Inc. are not governed by this Online Privacy Policy nor is personal information collected by Nintendo of America Inc. through its web sites subject to this Online Privacy Policy or to Canadian laws.

Nevertheless, Nintendo of America Inc. is a licensee and participating member in the Entertainment Software Rating Board's Privacy Online Program (ESRB Privacy Online). Each of the sites listed on is operated by Nintendo of America Inc. and is subject to Nintendo of America Inc.'s Privacy Policy as well as ESRB standards and guidelines.

What information is collected and for what purpose is it being collected In order to give you the best experience on our site, Nintendo of Canada Ltd. may collect demographic and aggregate information from its online visitors who access its sites. Demographic information is anonymous information, which may include age, gender, geographic location, game genre interests, or what platforms you own. Aggregate information is data about a group or category of services or users from which individual identities have been removed. In other words, how you use a service may be collected and combined with information about how others use the same services, but no personal information is associated to this information. Therefore, demographic information and aggregate information are not considered personal information as neither is linked to an identifiable individual.

The types of information requested for each activity and the ways the information may be used are described below.

Online Resumes and Media Applications
Some of our sites allow users to submit personal information in a business capacity (e.g., resumes, applications or proposals). Personal information collected in this capacity will be used solely for the purpose specified. For example, resume submissions will be used for the sole purpose of accepting and evaluating candidate applications for job postings.

User comments and e-mail
Our web sites will sometimes invite users to provide us with their comments on our products or on certain events. Users who wish to provide us with their comments will sometimes have the option of also providing us with their name and e-mail address. We do not require users to provide us with such information, however. Comments provided to Nintendo of Canada Ltd. by users may be posted on our web sites. Alongside such comments, we may also post the user's first name and last initial as well as the city and province which this user has indicated he or she is from. However, we will ensure that any such postings on our web sites do not contain any personal information.

To the extent an online form or an e-mail submitted by a user contains personal information, we will only use such personal information to the extent it is necessary to respond to any comment or question from such user. We will limit access to such personal information and will keep such personal information in a secure system. Although most online forms and e-mail messages submitted by users are deleted after we respond, in certain cases hard copies or data extracts may be kept on file. Any such copy or any such information, to the extent it is personal, will also be stored in a secure location.

Use of cookies, Web Beacons and Log Files
Some of our sites use cookies. Cookies are small text files placed on your hard drive when you visit a web site. These files identify your computer and record your preferences and other data about your visit so that when you return to the site, the site knows who you are and can personalize your visit. The cookies used on our sites are not linked to any personal information about you.

In general, we use cookies to collect information so that we can determine how to improve our sites by seeing which areas, features and products are most popular; to personalize the site and make recommendations based on products you have examined while visiting our site as well as to improve the site experience. As already mentioned, the information collected by the cookies we use is not personal information insofar as it is not identifiable to you specifically. As technology advances and cookies provide more functionality, we expect to utilize them in different ways. As we do so, we will update this Policy to provide you with more information.

Most browsers are automatically set to accept cookies. You can disable cookies or set your browser to alert you when cookies are being sent. However some areas may not function properly if you do so. There are many sources for additional information about Internet cookies, and we encourage anyone concerned about the use of cookies to do more research on the topic so you can make an informed decision about accepting them from any site.

Nintendo of Canada Ltd. also uses "web beacons" (a.k.a. "web bugs," "action tags," "pixel trackers," or "clear GIFs") which are small, graphic images on a web page, web-based document or in an e-mail message that are designed to allow us or a third party to collect certain information and monitor user activity on our sites. Web beacons are invisible to the user because they are typically very small (only 1-by-1 pixel) and have the same color as the background of the web page, document or e-mail message. We may use web beacons to collect non-personal information such as the IP address of the computer that the web beacon is sent to, the URL of the page the web beacon comes from, and the time it was activated (such as when you view the web page, advertisement or e-mail that contains the web beacon). Web beacons can be linked to personal information, but we do not use web beacons that link to personal information. We may permit third parties to place web beacons on our sites, but these web beacons are not linked to personal information either. Nintendo of Canada Ltd. maintains log files, which contain Internet Protocol ("IP") addresses. An IP address is a numeric address that is assigned to your computer by your Internet Service Provider. We do not link IP addresses to personal information. In general, we only use log files to monitor traffic on our Web sites and to troubleshoot technical problems. In the event of abuse, however, we may block certain IP addresses.

Collection of personal information from Children under 13
Nintendo of Canada Ltd. recognizes a special obligation to protect personal information obtained from young children. As such, we encourage parents and guardians to spend time online with their children, and instruct their children to never give out their real names, addresses or phone numbers, without permission, when using the Internet.

What safeguards does Nintendo use to protect my personal information?
Nintendo of Canada Ltd. maintains reasonable safeguards in an effort to ensure the security, integrity and privacy of the personal information we collect. We also have implemented reasonable security measures in an effort to protect against the loss, misuse and alteration of the information under our control. Personal information collected by Nintendo is stored in secure operating environments that are not available to the public (e.g., locked rooms) and access to that information is limited to employees who need the information to provide you with our products or services.

Changes to this Policy
We reserve the right to make changes in this policy. If we make such changes, we will post the changes and change the date at the top of the policy. Please check back from time to time to ensure you are aware of any changes in our privacy practices.

Where and how to ask questions or file complaints If you have any questions, complaints, or comments regarding our Privacy Policy statement or practices, please send an e-mail to the following address:

Nintendo of Canada Corporate Privacy Policy
See the Nintendo of Canada Corporate Privacy Policy here

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